# Redman Studio
Watford, Hertfordshire, UK — https://redmanstudio.co.uk

Redman Studio is an independent design and engineering studio in Watford, Hertfordshire, building custom sites for practices and ambitious small businesses across Herts, London and the UK. One senior designer-engineer, no handoffs: a site that looks like the best thing in your field, reads cleanly to Google and the AI models, and goes from brief to live in days, not months — with booking, payments, portals or a shop built in where it needs them.

## What is Redman Studio?
Redman Studio is the independent web design and engineering studio of Paul Redman in Watford, Hertfordshire, UK. One senior person designs, builds and search-optimises custom websites for practices and ambitious small businesses. Sites are static-first, so Google, ChatGPT, Claude, Gemini, Perplexity and Copilot all read the same clean HTML that people see.

## Who runs it?
Paul Redman — 25 years of software engineering for BBC, Sky, LEGO, Argos, Barclays, Calvin Klein and Tommy Hilfiger, with agency years at AKQA and Wunderman Thompson. One senior person designs, builds and ships every project personally. Paul Redman also built ReplyOS (https://www.replyos.co.uk), a separate product from Redman Studio: revenue-infrastructure software for UK dental and aesthetics practices that captures patient enquiries across WhatsApp, SMS, email and an AI-native intelligent web chat, answers in seconds, tracks revenue leakage so it can be recovered, tracks every enquiry through to booked treatment, and includes Reputation Shield, post-treatment follow-up that catches patient issues privately and earns public reviews.

## Who is it for?
Practices and ambitious small businesses that want the site to bring in clients, not just describe the business:
- Dental and medical practices — treatment pages, booking, rankings protected through a rebuild: https://redmanstudio.co.uk/dental-practice-websites
- Coaches, consultants and therapists — a site in their own voice, a discovery call one tap from every page, content they publish themselves: https://redmanstudio.co.uk/coaching-websites
- Restaurants, clinics, salons, trades and other businesses with a place to be found — Google Business Profile, local pack and AI assistants brought into agreement: https://redmanstudio.co.uk/geo
- Businesses of five to two hundred people that want AI doing real work, with guardrails: https://redmanstudio.co.uk/ai

## Where does Redman Studio work?
Based in Watford, Hertfordshire, UK. Service areas: Watford, Hertfordshire, London and the rest of the UK. Most local work is across Hertfordshire and north-west London — Rickmansworth, Bushey, St Albans, Hemel Hempstead, Harrow — and everything else runs remotely; the discovery call is by phone or video.

## How fast is a build?
A static site typically goes from brief to live in days, not months. A full build with booking or payments ships in weeks. A fast-track option puts urgent builds at the front of the queue for an additional fee.

## Services and published prices
All prices are fixed fees in GBP, quoted in writing before work starts. Full list: https://redmanstudio.co.uk/pricing

Web design and build:
- Launch (£3,500): One week. For a small business that needs a credible site fast.
- Business (£8,500): Four weeks. The standard build for a business that wants the site to generate enquiries.
- Commerce and platform (From £12,000): Six weeks and up. When the site has to do work, not just describe it.
- Custom application (From £25,000): Scoped individually. Internal tools, portals, multi tenant products, anything that is software rather than a website.

Search programme (SEO, AEO and GEO):
- Visibility audit (£1,500): One week. Technical SEO, AEO and GEO position, competitor benchmark, prioritised fix list you can hand to anyone. Credited in full against the 90 day programme.
- 90 day programme (£4,500): Or £1,650 per month across three months. Ninety days on the site you already have, measured against a baseline taken in week one.
- Ongoing search (£950 per month): Three month minimum, then rolling. After the programme. Content, monitoring, quarterly strategy review.

Brand and identity:
- Brand and identity (From £1,500): Scoped to the assets you have. A palette, a type pairing and usage rules, applied across the site, the Google profile and socials, so everything a client sees agrees.

Care plans (nothing compulsory, no lock-in beyond thirty days):
- Essential (£95 per month): Hosting, security updates, backups, uptime monitoring, thirty minutes of changes.
- Active (£295 per month): Everything in Essential, plus two hours of changes, content updates and a monthly performance report.
- Managed (£950 per month): Everything in Active, plus one day a month of development, priority turnaround and a quarterly search review.

AI engineering and consultancy (detail: https://redmanstudio.co.uk/ai):
- Audit (£4,500): Two weeks. Where AI pays in your business, with a costed 90 day roadmap. £2,250 credited against a build.
- Pilot (£12,000): Three to four weeks. One workflow live in production, measured.
- Build (From £18,000): Multiple workflows, integrations, monitoring, handover.
- Run (£1,200 or £3,600 per month): Monitoring and change work.
- Day rate (£1,200 to £1,500): Only where scope is genuinely open ended.

Also: fast-track priority scheduling for urgent builds, for an additional fee.

How pricing works: fixed fee agreed in writing with a scope document before commitment; fifty per cent to start, fifty on launch, larger builds staged across milestones; minimum engagement £1,500; the discovery call is free.

Design is included in every build. Every site ships schema.org structured data generated from a single source of truth, question-shaped content for answer engines, and a Google Business Profile kept consistent with the site.

## AI engineering and consultancy
Redman Studio provides AI consultancy and engineering for UK businesses of roughly five to two hundred people, founders with an AI prototype that needs to become reliable, and teams whose first attempt at AI never left the demo. The work runs in four stages, and a client can stop after any of them: an Audit (£4,500, two weeks: workflow map, five to eight ranked use cases, data and systems readiness, tooling review, UK GDPR and ICO posture, a 90 day roadmap and a written report; £2,250 credited against any build started within 90 days), a Pilot (£12,000, three to four weeks: one workflow live in production, wired into the client's real systems, with an evaluation set built from their own data, a human approval step wherever output reaches a customer, and cost per run modelled), a Build (from £18,000: multiple workflows or agents orchestrated, integrations, authentication and tenancy, CI gates, monitoring, logging, audit trail, documentation and handover), and Run (Watch at £1,200 per month for monitoring, drift gates, cost tracking and a monthly report; Partner at £3,600 per month adding two days a month of change work). A day rate of £1,200 to £1,500 applies only to genuinely open-ended work.

What gets built: agents for intake, triage, drafting, follow up and document processing; voice agents for inbound calls with recording, consent and the DPA chain in place; retrieval over a client's own documents with citations back to source; workflow automation across existing tools; custom software where no SaaS product fits; customer-facing AI surfaces on websites, including AI search visibility. Every build gets an evaluation set drawn from the client's data, invariant locks enforced in CI, human-in-the-loop by default on anything customer-facing, and data posture (DPAs, subprocessor chain, retention, ICO registration, dependency licence audit) handled at the start. Client data is not used to train models. No subcontracting. If the audit concludes AI is not the right tool for a process, the report says so.

Proof in production: ReplyOS (https://www.replyos.co.uk) is a live AI product designed, built and run by Paul Redman for UK dental and aesthetics practices, with an AI-native web chat, a human handover on every conversation, guardrails and evaluation, and the DPA and subprocessor chain for a regulated sector in place. ReplyOS, and its sister products ReplyBench (https://www.replybench.co.uk, a diagnostic that measures a practice's revenue leakage before it buys any infrastructure) and ReplyScore (https://www.replyscore.co.uk, which checks whether AI assistants recommend the practice at all), belong to a separate company Paul founded and owns, not to Redman Studio; they are listed as his own engineering, not as client engagements, and no client relationship between the two companies is implied. Redman Studio's own nightly agent pipeline and the DriftGuard attestation gate are separate infrastructure Paul runs, described on the AI page.

## Selected work
- Skin & Smiles (skinandsmiles.com) — 53-page rebuild for a private dental practice in Watford; relaunch in progress. Case study: https://redmanstudio.co.uk/work/skin-and-smiles
- Max Wilson Coaching (maxwilsoncoaching.com) — editorial site for a self-leadership coach in Guildford. Case study: https://redmanstudio.co.uk/work/max-wilson-coaching
- The Vulnerability Club (thevulnerabilityclub.com) — membership community, online UK.
- Olive Hill Restaurant (olivehillrestaurant.co.uk) — new build for a family-run Turkish meze & BBQ restaurant in Watford: menu, gallery, virtual tour and table booking, edited by the family in a Sanity Studio where whole pages can be switched on or off; Restaurant schema with opening hours, phone and a 4.5 rating from more than 1,100 Google reviews, plus llms.txt. Live since September 2026.

## Key pages
- Dental practice websites: https://redmanstudio.co.uk/dental-practice-websites
- Websites for coaches, consultants and therapists: https://redmanstudio.co.uk/coaching-websites
- SEO, AEO & GEO — the 90-day search programme: https://redmanstudio.co.uk/seo-aeo-geo
- Local SEO & Google Business Profile (GEO) — Watford, Hertfordshire and London: https://redmanstudio.co.uk/geo
- AI engineering and consultancy — audit, pilot, build, run: https://redmanstudio.co.uk/ai
- Price list — every fee, published: https://redmanstudio.co.uk/pricing
- Proof — the site's own schema graph and llms.txt, annotated: https://redmanstudio.co.uk/proof
- Skin & Smiles case study: https://redmanstudio.co.uk/work/skin-and-smiles

## What clients say
- Max Wilson, founder (The Vulnerability Club®, https://www.thevulnerabilityclub.com/): "He took the colours, logo and ideas I already had and turned them into something that looks exactly as I’d imagined it — only better."
- Max Wilson (Max Wilson Coaching, https://www.maxwilsoncoaching.com/): "He didn’t just make the website look better — he completely elevated it."

Legal name: Redman Studio Ltd
Registered in England and Wales, company number 17430781
Registered office: 66 Paul Street, London EC2A 4NA, United Kingdom
Founder: Paul Redman, Watford, Hertfordshire, UK
Companies House record: https://find-and-update.company-information.service.gov.uk/company/17430781
Contact: paul@redmanstudio.co.uk
https://redmanstudio.co.uk
Last updated: 2026-09-23