Luxury website design — UK and worldwide: Built to the standard of what you sell.
Bespoke design and engineering by one senior person who spent twenty-five years building for brands like Calvin Klein and Tommy Hilfiger. No templates, no handoffs. A site designed for your brand alone, instant on every device, readable to Google and the AI assistants, and delivered remotely wherever you are. Fixed, published price. Owned by you.
The pedigree
Fashion-house standards, without the agency.
Calvin Klein, Tommy Hilfiger, LEGO, the BBC, Sky, Barclays — with agency years at AKQA and Wunderman Thompson. Those brands paid for sites where the detail was never left to chance. The studio brings the same standard to independent brands anywhere in the world, without the agency layers, the retainer or the six-month timeline.
Max Wilson’s coaching practice is one example: a quietly confident editorial site, sixteen pages he publishes himself, and a discovery call one tap from everywhere.
Read the Max Wilson case study
Questions brands ask
Straight answers, before you enquire.
What is luxury website design?
Luxury website design is a site designed from a blank page for one brand, finished to the standard of the product it sells. In practice that means a bespoke design system rather than a theme, typography and photography given room, motion used sparingly, and engineering that makes the site feel instant. The difference between a premium site and an expensive-looking template is mostly in the detail: the interactions, the load time, the pages a template never reaches.
How much does a luxury website cost?
Every price is published, which is rare at this end of the market. A bespoke brand site on the Business build is £8,500: up to twelve pages, a custom design system, a CMS and a booking or enquiry flow. When the site has to sell — a shop, memberships, client accounts, integrations — Commerce and platform starts from £12,000. Each is a fixed fee agreed in writing before work starts, with design included, and quoted in pounds sterling wherever you are. The full price list.
Who designs and builds the site?
Paul Redman, personally. Twenty-five years of software engineering for BBC, Sky, LEGO, Argos, Barclays, Calvin Klein and Tommy Hilfiger, with agency years at AKQA and Wunderman Thompson. There are no account managers, juniors or offshore handoffs: the person on the discovery call is the person who designs, builds and launches the site.
Do you work with brands outside the UK?
Yes, anywhere. The studio is based in the UK and most brand work runs remotely. Clients in Europe and the Middle East share the working day, the UK afternoon overlaps the morning across the United States, and calls with Asia and Australia are set for the early UK morning. The build runs on written scope, staged previews and feedback in your own time, so distance rarely slows it. Prices are quoted in pounds sterling and paid by card or bank transfer from any country, and sites are hosted on a global edge network, so they load as fast in New York or Dubai as in London.
How long does a luxury website take?
A bespoke brand site is typically four weeks from signed scope to launch; a site with commerce or accounts is six weeks and up. There is no agency queue, and a fast-track option puts an urgent build at the front of the line for an additional fee.
Can a luxury site still rank on Google?
It can be built to. Heavy, animation-first sites often hide their content from search engines; these ship as static HTML that Google and AI assistants read without running JavaScript, with structured data describing the brand and headings shaped like the questions buyers ask. Nobody can promise a particular ranking, but the site can be made fast, readable and consistent, which is what search systems select for. How the search programme works.
Can we edit the site ourselves?
Yes. Pages, collections, journal posts, images and prices sit in a CMS you control, with live preview, so the site keeps up with the brand without a developer. The design system keeps every edit on-brand.
A site to match the brand?
Tell me about the brand, where your clients are and what the site has to do. I reply personally, usually within a day, whether you are in London, New York or Dubai, and I will say honestly which build is the right size.