SEO · AEO · GEO — the search programme
Recommended by ChatGPT, not just ranked by Google.
Search stopped being ten blue links. Your customers ask Google, the map and AI assistants — and those systems only recommend businesses they can read. The 90-day programme makes yours one of them, measured against a baseline, on the site you already have.
Three layers, one structure
Everywhere someone looks, you answer.
SEO — Google
Found on Google.
Titles, internal links, Core Web Vitals and the local pack — the classic work, done in code rather than plugins. Rankings are treated as an asset: URLs freeze, changes are measured, and nothing ships that risks a position you have already earned.
AEO — answer engines
Quoted by ChatGPT.
People increasingly ask AI assistants instead of scrolling results. Assistants can only recommend businesses whose pages they can read — so your pages get question-shaped headings, front-loaded answers and FAQ schema. ChatGPT, Claude, Gemini, Perplexity and Copilot all read the same clean HTML.
GEO — place and models
Named on the map.
Your Google Business Profile, your site and your listings kept telling the same story — name, address, categories, hours — so the local pack finds you and a model quoting one paragraph still names your business correctly.
The programme
Ninety days, measured honestly.
A Search Console baseline before anything changes. Structured data written into the code, question-shaped content, technical fixes, and your Google Business Profile brought into line with the site. Then a like-for-like report against where you started. A programme with an end — not a retainer that drifts.
The proof of the approach is on this site itself — view-source on any page — and in the Skin & Smiles rebuild, where 53 pages of earned rankings were carried across intact.
Questions owners ask
Straight answers first.
- What is AEO?
- Answer Engine Optimisation: writing and structuring pages so AI assistants like ChatGPT, Claude, Gemini and Perplexity can read, quote and recommend your business. It matters because a growing share of customers ask an assistant instead of searching — and assistants only recommend what they can actually read.
- How is this different from normal SEO?
- It contains normal SEO — titles, links, speed, the local pack — and goes further: static HTML that works without JavaScript, question-shaped content with the answer in the first sentence, schema generated in code, and an llms.txt map for the models. The same structure serves Google and the assistants, so nothing is traded away.
- Do I need a new website for this?
- No. The 90-day search programme runs on the site you already have: a Search Console baseline first, then structured data, content and technical fixes, then a report against where you started. If the site itself is the problem, I will say so honestly.
- How long until results?
- The programme is 90 days by design: a measured baseline at the start and a like-for-like report at the end. Search compounds — early wins often show inside the programme, and the structural work keeps paying after it ends. No retainer that drifts; a programme with an end.
- What does it cost?
- A fixed price for the full 90 days, agreed before work starts. No day rates, no open-ended retainers — and everything built during the programme belongs to you.
Ready to be the answer?
Tell me the site and where you want to be found — I’ll reply with an honest read on whether the programme fits.