Proof — view-source on everything: Don’t take the claims on trust. Read the machinery.

# Redman Studio
Watford, Hertfordshire, UK — https://redmanstudio.co.uk

Redman Studio is an independent design and engineering studio in Watford, Hertfordshire, building custom sites for practices and ambitious small businesses across Herts, London and the UK. One senior designer-engineer, no handoffs: a site that looks like the best thing in your field, reads cleanly to Google and the AI models, and goes from brief to live in days, not months — with booking, payments, portals or a shop built in where it needs them.

## What is Redman Studio?
Redman Studio is the independent web design and engineering studio of Paul Redman in Watford, Hertfordshire, UK. One senior person designs, builds and search-optimises custom websites for practices and ambitious small businesses. Sites are static-first, so Google, ChatGPT, Claude, Gemini, Perplexity and Copilot all read the same clean HTML that people see.

## Who runs it?
Paul Redman — 25 years of software engineering for BBC, Sky, LEGO, Argos, Barclays, Calvin Klein and Tommy Hilfiger, with agency years at AKQA and Wunderman Thompson. One senior person designs, builds and ships every project personally. Paul Redman also built ReplyOS (https://www.replyos.co.uk), a separate product from Redman Studio: revenue-infrastructure software for UK dental and aesthetics practices that captures patient enquiries across WhatsApp, SMS, email and an AI-native intelligent web chat, answers in seconds, tracks revenue leakage so it can be recovered, tracks every enquiry through to booked treatment, and includes Reputation Shield, post-treatment follow-up that catches patient issues privately and earns public reviews.

## Who is it for?
Practices and ambitious small businesses that want the site to bring in clients, not just describe the business:
- Dental and medical practices — treatment pages, booking, rankings protected through a rebuild: https://redmanstudio.co.uk/dental-practice-websites
- Coaches, consultants and therapists — a site in their own voice, a discovery call one tap from every page, content they publish themselves: https://redmanstudio.co.uk/coaching-websites
- Luxury and premium brands in the UK and anywhere in the world — bespoke design, no templates, static-first performance, delivered remotely: https://redmanstudio.co.uk/luxury-website-design
- Restaurants, clinics, salons, trades and other businesses with a place to be found — Google Business Profile, local pack and AI assistants brought into agreement: https://redmanstudio.co.uk/geo
- Businesses of five to two hundred people that want AI doing real work, with guardrails: https://redmanstudio.co.uk/ai

## Where does Redman Studio work?
Based in Watford, Hertfordshire, UK. Service areas: Watford, Hertfordshire, London and the rest of the UK. Most local work is across Hertfordshire and north-west London — Rickmansworth, Bushey, St Albans, Hemel Hempstead, Harrow — and everything else runs remotely, including brand and luxury builds for clients anywhere in the world, from the United States and Europe to the Middle East; the discovery call is by phone or video and prices are quoted in pounds sterling for every client.

## How fast is a build?
A static site typically goes from brief to live in days, not months. A full build with booking or payments ships in weeks. A fast-track option puts urgent builds at the front of the queue for an additional fee.

## Services and published prices
All prices are fixed fees in GBP, quoted in writing before work starts. Full list: https://redmanstudio.co.uk/pricing

Web design and build:
- Launch (£3,500): One week. For a small business that needs a credible site fast.
- Business (£8,500): Four weeks. The standard build for a business that wants the site to generate enquiries.
- Commerce and platform (From £12,000): Six weeks and up. When the site has to do work, not just describe it.
- Custom application (From £25,000): Scoped individually. Internal tools, portals, multi tenant products, anything that is software rather than a website.

Search programme (SEO, AEO and GEO):
- Visibility audit (£1,500): One week. Technical SEO, AEO and GEO position, competitor benchmark, prioritised fix list you can hand to anyone. Credited in full against the 90 day programme.
- 90 day programme (£4,500): Or £1,650 per month across three months. Ninety days on the site you already have, measured against a baseline taken in week one.
- Ongoing search (£950 per month): Three month minimum, then rolling. After the programme. Content, monitoring, quarterly strategy review.

Brand and identity (two tiers, each available on its own with no website build needed; design itself is included in every build, this is the identity around it):
- Visual identity (From £1,500): Scoped to the assets you have. A palette, a type pairing and usage rules, applied across your site, Google profile and socials, so everything a client sees agrees.
  · A palette, a type pairing and usage rules
  · Applied across your site, Google profile and socials, so everything a client sees agrees
  · Works with your existing logo
  · Scoped to the assets you have
- Brand identity (From £3,500): Scoped individually. For the business that needs the logo too. Everything in Visual identity, plus a logo designed or redesigned, a style guide, print-ready stationery templates and a one-page tone of voice guide.
  · Everything in Visual identity
  · Logo design or redesign, with full file exports
  · A style guide: logo usage, colour, type, spacing, imagery
  · Business card and stationery templates, print-ready
  · A one-page tone of voice guide, used for site copy and search content
  · Applied across your site, Google profile and socials
Both tiers stand on their own. You do not need a website build to buy either; the work is applied to the site you already have.
Both tiers are fixed fee. You get a scope document first, then fifty per cent to start and fifty on launch.
No strategy workshops, market research or naming. If you need a full brand programme, I will say so and point you to someone who does it.

Care plans (nothing compulsory, no lock-in beyond thirty days):
- Essential (£95 per month): Hosting, security updates, backups, uptime monitoring, thirty minutes of changes.
- Active (£295 per month): Everything in Essential, plus two hours of changes, content updates and a monthly performance report.
- Managed (£950 per month): Everything in Active, plus one day a month of development, priority turnaround and a quarterly search review.

Partner plans (the build, the care plan and the search work for one monthly fee; detail: https://redmanstudio.co.uk/partner-plans):
The site, the search and the care for one monthly fee, instead of a build invoice. Same work, same person, same ownership. Twelve-month minimum on every plan, with the larger builds paid over twenty-four months. The build is paid in monthly instalments; once they are done the fee drops to the care and search rate.
- Foundation (£375 per month): Twelve-month minimum. £875 to set up. A Launch site, hosted and looked after, for a small business that needs a credible site without the build invoice. It is not a rented site: the design is made for you and the code, the domain and the content are yours from launch. Suited to: A trades business, a salon, a single practitioner or a new venture that needs a credible site now and will leave it mostly alone.
  · Launch site: up to five pages, custom designed, live in a week
  · Essential care: hosting, security updates, backups, uptime monitoring
  · Thirty minutes of changes a month
  · Search foundations: structured data, Google profile consistency, indexing kept current
  From month thirteen: £95 a month, month to month.
- Growth (£1,650 per month): Build paid over twenty-four months. £2,125 to set up. Leave after twelve and the remaining instalments are invoiced once. The Business build, the visual identity and ongoing search, for a business that wants the site generating enquiries and kept working on every month. Suited to: A dental or medical practice, a clinic, an established consultancy or a restaurant that lives on bookings and wants the site working every month.
  · Business site: up to twelve pages, a CMS, a booking or enquiry flow wired into your tools
  · Visual identity: a palette, a type pairing and usage rules, applied across the site, Google profile and socials
  · Active care: hosting, two hours of changes a month, a monthly performance report
  · Ongoing search: content built around the questions your customers ask, monitoring, a quarterly strategy review
  · AEO and GEO groundwork so AI assistants can read and cite the site
  From month twenty-five: £1,245 a month, month to month.
- Partner (£2,850 per month): Build paid over twenty-four months. £3,000 to set up. Leave after twelve and the remaining instalments are invoiced once. A platform build, the full brand identity, a day a month of development and the full search programme. For a business that wants one person running the whole thing. Suited to: A multi-site practice, a shop or membership business, or a company whose site has to take payments and bookings and keep changing.
  · Commerce and platform build: payments, bookings, accounts, integrations
  · Brand identity: logo design or redesign, a style guide, stationery templates and a tone of voice guide
  · Managed care: a day a month of development, priority turnaround
  · The 90 day search programme in the first quarter, then ongoing search
  · A quarterly strategy review on the whole site, not just the search
  From month twenty-five: £1,900 a month, month to month.
Each plan starts with a scope document, then a setup fee that covers the scope and the first build weeks. The site goes live on the plan's build timeline, in the first weeks, not at the end of the instalments.
Once the build instalments are done the plan carries on month to month at the care and search rate, and you can stop with thirty days' notice.
The code, the domain and the content are yours from the day the site goes live. The minimum is twelve months on every plan. Leave after that with any build instalments still to run and they are invoiced once; nothing else is owed.
Over the instalments a plan costs a little more than paying fixed fee, because I carry the build. The scope document shows both figures side by side so you can choose with the numbers in front of you.
Visual identity is included from Growth up and Brand identity, with the logo, style guide and stationery templates, is included in Partner. On Foundation or Growth, Brand identity can be added for £3,500 up front or £150 a month across the instalments.

AI engineering and consultancy (detail: https://redmanstudio.co.uk/ai):
- Audit (£4,500): Two weeks. Where AI pays in your business, with a costed 90 day roadmap. £2,250 credited against a build.
- Pilot (£12,000): Three to four weeks. One workflow live in production, measured.
- Build (From £18,000): Multiple workflows, integrations, monitoring, handover.
- Run (£1,200 or £3,600 per month): Monitoring and change work.
- Day rate (£1,200 to £1,500): Only where scope is genuinely open ended.

Also: fast-track priority scheduling for urgent builds, for an additional fee.

How pricing works: fixed fee agreed in writing with a scope document before commitment; fifty per cent to start, fifty on launch, larger builds staged across milestones; minimum engagement £1,500; the discovery call is free.

Design is included in every build. Every site ships schema.org structured data generated from a single source of truth, question-shaped content for answer engines, and a Google Business Profile kept consistent with the site.

## AI engineering and consultancy
Redman Studio provides AI consultancy and engineering for UK businesses of roughly five to two hundred people, founders with an AI prototype that needs to become reliable, and teams whose first attempt at AI never left the demo. The work runs in four stages, and a client can stop after any of them: an Audit (£4,500, two weeks: workflow map, five to eight ranked use cases, data and systems readiness, tooling review, UK GDPR and ICO posture, a 90 day roadmap and a written report; £2,250 credited against any build started within 90 days), a Pilot (£12,000, three to four weeks: one workflow live in production, wired into the client's real systems, with an evaluation set built from their own data, a human approval step wherever output reaches a customer, and cost per run modelled), a Build (from £18,000: multiple workflows or agents orchestrated, integrations, authentication and tenancy, CI gates, monitoring, logging, audit trail, documentation and handover), and Run (Watch at £1,200 per month for monitoring, drift gates, cost tracking and a monthly report; Partner at £3,600 per month adding two days a month of change work). A day rate of £1,200 to £1,500 applies only to genuinely open-ended work.

What gets built: agents for intake, triage, drafting, follow up and document processing; voice agents for inbound calls with recording, consent and the DPA chain in place; retrieval over a client's own documents with citations back to source; workflow automation across existing tools; custom software where no SaaS product fits; customer-facing AI surfaces on websites, including AI search visibility. Every build gets an evaluation set drawn from the client's data, invariant locks enforced in CI, human-in-the-loop by default on anything customer-facing, and data posture (DPAs, subprocessor chain, retention, ICO registration, dependency licence audit) handled at the start. Client data is not used to train models. No subcontracting. If the audit concludes AI is not the right tool for a process, the report says so.

Proof in production: ReplyOS (https://www.replyos.co.uk) is a live AI product designed, built and run by Paul Redman for UK dental and aesthetics practices, with an AI-native web chat, a human handover on every conversation, guardrails and evaluation, and the DPA and subprocessor chain for a regulated sector in place. ReplyOS, and its sister products ReplyBench (https://www.replybench.co.uk, a diagnostic that measures a practice's revenue leakage before it buys any infrastructure) and ReplyScore (https://www.replyscore.co.uk, which checks whether AI assistants recommend the practice at all), belong to a separate company Paul founded and owns, not to Redman Studio; they are listed as his own engineering, not as client engagements, and no client relationship between the two companies is implied. Redman Studio's own nightly agent pipeline and the DriftGuard attestation gate are separate infrastructure Paul runs, described on the AI page.

## Selected work
- Max Wilson Coaching (maxwilsoncoaching.com) — editorial site for a self-leadership coach in Guildford. Case study: https://redmanstudio.co.uk/work/max-wilson-coaching
- The Vulnerability Club (thevulnerabilityclub.com) — membership community, online UK.
- Olive Hill Restaurant (olivehillrestaurant.co.uk) — new build for a family-run Turkish meze & BBQ restaurant in Watford: menu, gallery, virtual tour and table booking, edited by the family in a Sanity Studio where whole pages can be switched on or off; Restaurant schema with opening hours, phone and a 4.5 rating from more than 1,100 Google reviews, plus llms.txt. Live since September 2026.
- Flectus Three (flectusthree.com) — new site for Phil Holland's independent finance and operations transformation practice, written for CFOs and private equity owners: forest, ivory and bronze over an art-directed sculpture hero, three ways to engage, an expertise map and case studies that line up by result; Person and ProfessionalService schema and a branded share image. Live since October 2026.

## Key pages
- Dental practice websites: https://redmanstudio.co.uk/dental-practice-websites
- Websites for coaches, consultants and therapists: https://redmanstudio.co.uk/coaching-websites
- Luxury website design for UK and international brands: https://redmanstudio.co.uk/luxury-website-design
- SEO, AEO & GEO — the 90-day search programme: https://redmanstudio.co.uk/seo-aeo-geo
- Local SEO & Google Business Profile (GEO) — Watford, Hertfordshire and London: https://redmanstudio.co.uk/geo
- AI engineering and consultancy — audit, pilot, build, run: https://redmanstudio.co.uk/ai
- About Paul Redman, web designer in Watford — background, how the work runs, client words: https://redmanstudio.co.uk/about
- Price list — every fee, published: https://redmanstudio.co.uk/pricing
- Partner plans: the site, the search and the care for one monthly fee: https://redmanstudio.co.uk/partner-plans
- Proof — the site's own schema graph, llms.txt and MCP server, annotated: https://redmanstudio.co.uk/proof
- MCP server for AI assistants: https://redmanstudio.co.uk/mcp

## Talk to the studio from an AI assistant (MCP)
Redman Studio runs a Model Context Protocol server at https://redmanstudio.co.uk/mcp (Streamable HTTP, no authentication). An assistant connected to it can:
- get_studio_profile — this profile: who runs the studio, what it builds, where, and what clients say
- get_prices — the published fixed fees in GBP, whole list or one area (web, search, brand, care, partner, ai)
- list_work — live client sites with links and client quotes
- send_enquiry — only when the person asks: passes their name, email and message to Paul Redman, who replies personally by email, usually within a day
Details: https://redmanstudio.co.uk/proof#mcp

## What clients say
- Max Wilson, founder (The Vulnerability Club®, https://www.thevulnerabilityclub.com/): "He took the colours, logo and ideas I already had and turned them into something that looks exactly as I’d imagined it — only better."
- Max Wilson (Max Wilson Coaching, https://www.maxwilsoncoaching.com/): "He didn’t just make the website look better — he completely elevated it."
- Cem, owner (Olive Hill Restaurant, https://www.olivehillrestaurant.co.uk/): "Nothing is ever too much trouble for him, and he always takes the time to explain things and make sure everything is done properly."
- Phil Holland, founder (Flectus Three, https://www.flectusthree.com/): "A master of his art."

Legal name: Redman Studio Ltd
Registered in England and Wales, company number 17430781
Registered office: 66 Paul Street, London EC2A 4NA, United Kingdom
Founder: Paul Redman, Watford, Hertfordshire, UK
Companies House record: https://find-and-update.company-information.service.gov.uk/company/17430781
Contact: paul@redmanstudio.co.uk · 01923 624610
https://redmanstudio.co.uk
Last updated: 2026-10-13