Price list · Watford, UK: Published pricing. Fixed scope, fixed fee.
Published pricing for redmanstudio.co.uk. Fixed scope, fixed fee, quoted in writing before work starts.
Web design and build
Web design and build.
Launch
£3,500
One week.
For a small business that needs a credible site fast.
- Up to five pages, custom designed, not a template
- Built on Next.js, hosted on Vercel, fast by construction
- Mobile first, accessible, Core Web Vitals green at handover
- Contact forms, analytics, search foundations, schema markup
- You supply the content; I structure and edit it
The standard build
Business
£8,500
Four weeks.
The standard build for a business that wants the site to generate enquiries.
- Everything in Launch
- Up to twelve pages, plus a CMS so you can edit without me
- Custom design system, not one layout repeated
- Booking or enquiry flow wired into the tools you already use
- Copy structuring and page architecture built around what people actually search
- AEO and GEO groundwork so AI assistants can read and cite the site
- Thirty days of post launch changes included
Commerce and platform
From £12,000
Six weeks and up.
When the site has to do work, not just describe it.
- Supabase backend, authentication, customer accounts
- Payments, bookings, subscriptions, shop
- Integrations with your existing systems
- Role based access where staff and customers see different things
- Staging environment and CI so changes ship safely
Custom application
From £25,000
Scoped individually.
Internal tools, portals, multi tenant products, anything that is software rather than a website.
Design is included in every build. See what a build looks like shipped in the work, read the 53-page dental rebuild as a case study, or the Max Wilson Coaching one.
“He’s also an absolute pleasure to work with: responsive, efficient, easy-going and incredibly good value. I’ve worked with different people on websites over the years, and Paul is genuinely in a different league.”
Search programme
Search programme.
Most agencies still sell SEO. Half of your future traffic is people asking an AI assistant a question, and being named in that answer is a different discipline.
Visibility audit
£1,500
One week.
Technical SEO, AEO and GEO position, competitor benchmark, prioritised fix list you can hand to anyone. Credited in full against the 90 day programme.
90 day programme
£4,500
Or £1,650 per month across three months.
Ninety days on the site you already have, measured against a baseline taken in week one.
- Technical foundation: crawlability, schema, entity definition, internal linking
- Content built around the questions your customers actually ask
- Answer engine optimisation so AI assistants can quote you accurately
- Monthly reporting against a baseline taken in week one
- Handover document so the work survives without me
Ongoing search
£950 per month
Three month minimum, then rolling.
After the programme. Content, monitoring, quarterly strategy review.
What the programme does, layer by layer, is on the search programme page; the map-and-models layer has its own page.
Brand and identity
Brand and identity.
Design is included in every build; this is for the identity around it. Two tiers: one for the business with a logo but no system, one for the business that needs the logo too.
Visual identity
From £1,500
Scoped to the assets you have.
A palette, a type pairing and usage rules, applied across your site, Google profile and socials, so everything a client sees agrees.
- A palette, a type pairing and usage rules
- Applied across your site, Google profile and socials, so everything a client sees agrees
- Works with your existing logo
- Scoped to the assets you have
Brand identity
From £3,500
Scoped individually.
For the business that needs the logo too. Everything in Visual identity, plus a logo designed or redesigned, a style guide, print-ready stationery templates and a one-page tone of voice guide.
- Everything in Visual identity
- Logo design or redesign, with full file exports
- A style guide: logo usage, colour, type, spacing, imagery
- Business card and stationery templates, print-ready
- A one-page tone of voice guide, used for site copy and search content
- Applied across your site, Google profile and socials
Both tiers stand on their own. You do not need a website build to buy either; the work is applied to the site you already have.
Both tiers are fixed fee. You get a scope document first, then fifty per cent to start and fifty on launch.
No strategy workshops, market research or naming. If you need a full brand programme, I will say so and point you to someone who does it.
Care plans
Care plans.
Every site needs looking after. Nothing here is compulsory, and none of it locks you in beyond thirty days.
Essential
£95 per month
Hosting, security updates, backups, uptime monitoring, thirty minutes of changes.
Active
£295 per month
Everything in Essential, plus two hours of changes, content updates and a monthly performance report.
Managed
£950 per month
Everything in Active, plus one day a month of development, priority turnaround and a quarterly search review.
Partner plans
Partner plans.
The site, the search and the care for one monthly fee, instead of a build invoice. Same work, same person, same ownership. Twelve-month minimum on every plan, with the larger builds paid over twenty-four months. The build is paid in monthly instalments; once they are done the fee drops to the care and search rate.
Foundation
£375 per month
Twelve-month minimum. £875 to set up.
A Launch site, hosted and looked after, for a small business that needs a credible site without the build invoice. It is not a rented site: the design is made for you and the code, the domain and the content are yours from launch.
Suited to a trades business, a salon, a single practitioner or a new venture that needs a credible site now and will leave it mostly alone.
- Launch site: up to five pages, custom designed, live in a week
- Essential care: hosting, security updates, backups, uptime monitoring
- Thirty minutes of changes a month
- Search foundations: structured data, Google profile consistency, indexing kept current
From month thirteen: £95 a month, month to month.
Start on FoundationThe standard plan
Growth
£1,650 per month
Build paid over twenty-four months. £2,125 to set up. Leave after twelve and the remaining instalments are invoiced once.
The Business build, the visual identity and ongoing search, for a business that wants the site generating enquiries and kept working on every month.
Suited to a dental or medical practice, a clinic, an established consultancy or a restaurant that lives on bookings and wants the site working every month.
- Business site: up to twelve pages, a CMS, a booking or enquiry flow wired into your tools
- Visual identity: a palette, a type pairing and usage rules, applied across the site, Google profile and socials
- Active care: hosting, two hours of changes a month, a monthly performance report
- Ongoing search: content built around the questions your customers ask, monitoring, a quarterly strategy review
- AEO and GEO groundwork so AI assistants can read and cite the site
From month twenty-five: £1,245 a month, month to month.
Start on GrowthPartner
£2,850 per month
Build paid over twenty-four months. £3,000 to set up. Leave after twelve and the remaining instalments are invoiced once.
A platform build, the full brand identity, a day a month of development and the full search programme. For a business that wants one person running the whole thing.
Suited to a multi-site practice, a shop or membership business, or a company whose site has to take payments and bookings and keep changing.
- Commerce and platform build: payments, bookings, accounts, integrations
- Brand identity: logo design or redesign, a style guide, stationery templates and a tone of voice guide
- Managed care: a day a month of development, priority turnaround
- The 90 day search programme in the first quarter, then ongoing search
- A quarterly strategy review on the whole site, not just the search
From month twenty-five: £1,900 a month, month to month.
Start on Partner
The code, the domain and the content are yours from the day the site goes live. The minimum is twelve months on every plan. Leave after that with any build instalments still to run and they are invoiced once; nothing else is owed.
Over the instalments a plan costs a little more than paying fixed fee, because I carry the build. The scope document shows both figures side by side so you can choose with the numbers in front of you.
AI engineering and consultancy
AI engineering and consultancy.
Priced separately. See the AI page for detail.
- Audit£4,500
Two weeks.
Where AI pays in your business, with a costed 90 day roadmap. £2,250 credited against a build.
- Pilot£12,000
Three to four weeks.
One workflow live in production, measured.
- BuildFrom £18,000
Multiple workflows, integrations, monitoring, handover.
- Run£1,200 or £3,600 per month
Monitoring and change work.
- Day rate£1,200 to £1,500
Only where scope is genuinely open ended.
How pricing works
How pricing works.
- Fixed fee, agreed in writing.
- You get a scope document before you commit. If the scope changes, we price the change before it happens.
- Fifty per cent to start, fifty on launch.
- Larger builds are staged across milestones.
- Minimum engagement £1,500.
- Below that, a DIY builder genuinely serves you better and I will say so.
- The discovery call is free and always will be.
- Everything after it is paid.
- Fast-track, for an additional fee.
- Priority scheduling puts a build at the front of the queue, one slot at a time. Priced with the scope, before you commit.
What moves the price
What moves the price.
- How many distinct page types need designing, not how many pages exist
- Whether content and photography exist or need creating
- Integrations with systems that have real APIs versus systems that do not
- Regulated sectors, where compliance review adds time
- Migration from an existing site with traffic worth protecting
Who builds it
Who builds it.
Paul Redman. Twenty five years building software, most of it at scale for organisations where downtime was a headline.
One engineer, direct from first call to handover. No account manager, no juniors on delivery, no subcontracting. If a job is too big for one person, I will tell you before you commit rather than after.
Questions about pricing
Straight answers first.
Are Redman Studio's prices fixed?
Yes. Every engagement is a fixed fee agreed in writing before work starts, with a scope document so both sides know what is included. If the scope changes, the change is priced before it happens, never after.
How is payment staged?
Fifty per cent to start and fifty on launch. Larger builds are staged across milestones so nothing is paid for before it exists.
What is the minimum engagement?
£1,500. Below that, a DIY site builder genuinely serves you better and I will say so on the discovery call, which is free and always will be.
Why not a £30-a-month website?
Because that fee is rent. A subscription website lives on the provider's platform, uses one of its themes and switches off when you stop paying; after a 24-month term you have spent around £1,000 and own nothing. My smallest build is £3,500, the code, the domain and the content are yours from launch, and nothing afterwards is compulsory. For a business that needs five pages and will never need more, renting is a fair choice and I will say so on the discovery call. The comparison, with the two-year arithmetic.
What makes a website cost more?
The number of distinct page types that need designing rather than the number of pages, whether content and photography exist or need creating, integrations with systems that have real APIs versus ones that do not, regulated sectors where compliance review adds time, and migration from an existing site with traffic worth protecting.
Is there a discount for combining services?
Credits rather than discounts. The £1,500 visibility audit is credited in full against the 90 day search programme, and £2,250 of the AI audit is credited against any AI build started within 90 days.
Do I have to take a care plan?
No. Nothing after launch is compulsory and none of it locks you in beyond thirty days. You own the code, the domain and the content either way.
Can I pay monthly instead of a fixed fee?
Yes. A Partner plan bundles the build, the care plan and the search work into one monthly fee: Foundation at £375 a month, Growth at £1,650 a month with the visual identity included, and Partner at £2,850 a month with the full brand identity included, each with a setup fee and a twelve-month minimum. The build is paid in monthly instalments, twelve on Foundation and twenty-four on the others; once they are done the fee drops to the care and search rate. You own the code, the domain and the content from the day the site goes live.
Is a logo included?
In Brand identity, yes: logo design or redesign with full file exports, plus print-ready business card and stationery templates, from £3,500. Visual identity, from £1,500, works with the logo you already have and builds the palette, type pairing and usage rules around it. Both are fixed fee, with a scope document first.
What is the difference between visual identity and brand identity?
Visual identity is the system around an existing logo: a palette, a type pairing and usage rules, applied across your site, Google profile and socials. Brand identity includes all of that, plus the logo itself, a style guide covering logo usage, colour, type, spacing and imagery, print-ready business card and stationery templates, and a one-page tone of voice guide used for site copy and search content. Both stand on their own: you do not need a website build to buy either, and the work is applied to the site you already have. Neither includes strategy workshops, market research or naming. If you need a full brand programme, I will say so and point you to someone who does it.
The discovery call is free.
Tell me the business and what you need it to do. You get a scope document and a fixed fee in writing before you commit to anything.